Friday, April 10th

Keynote Speaker

  • Drew Hawkins

    CEO of Edyoucore

    With a career in financial services dating back to 1989, Drew specializes in serving the unique needs of professional athletes and entertainers, guiding smart decisions around saving, investing, borrowing, and giving. After 28 years in progressive leadership roles at Morgan Stanley, he returned to his roots as a Financial Advisor, combining a passion for sports, entertainment, and financial education to deliver customized solutions that make a lasting impact.

Saturday, April 11th

Session #1

9:00 AM-9:45 AM

  • "How Teams Cultivate a Strong Gameday Environment"

    Jimmy Greene

    Assistant Director of Facilities at Eastern Michigan

    The Saginaw Spirit named Jimmy Greene as Vice President of Marketing and Community Relations ahead of the 2024–25 season. Greene joined the organization in 2023 as Special Event Sales Director and played a key role in preparations for the 2024 Memorial Cup. Known for his strong work ethic and passion for serving the community, Greene continues to elevate the Spirit’s impact both on and off the ice.

  • "Life After NIL: Turning Short-Term Deals Into Long-Term Careers"

    Drew Hawkins

    CEO of Edyoucore

    With a career in financial services dating back to 1989, Drew specializes in serving the unique needs of professional athletes and entertainers, guiding smart decisions around saving, investing, borrowing, and giving. After 28 years in progressive leadership roles at Morgan Stanley, he returned to his roots as a Financial Advisor, combining a passion for sports, entertainment, and financial education to deliver customized solutions that make a lasting impact.

  • "Consistency: Why the Best Organizations Look and Feel the Same Everywhere"

    Speaker to be announced soon…

Session #2: Block A

10:00 AM-10:45 AM

“Developing Organizational Culture in an Ever-Changing Sports Environment”

  • Ayden Opfer

    General Manager - Central Michigan Football

    Ayden Opfer joined the Central Michigan University football staff in December 2024 as the program’s first General Manager. He previously spent four years at Army West Point, serving as Assistant Athletic Director and Director of Football Operations, overseeing team logistics and travel.

  • Mike Longyear

    PGA General Manager - Pohlcat Golf Club

    A PGA professional and club executive, he currently serves with Troon at Pohlcat Golf Club. He previously held General Manager and Head Professional roles at Sand Creek Country Club, South Bend Country Club, Lost Dunes Golf Club, and El Macero Country Club, leading golf operations, financial performance, and membership experience.

  • Tyler Parsons

    President and General Manager - Columbus Clippers

    A graduate of Central Michigan University, Parsons previously served as GM of the Durham Bulls and has led organizations across multiple Minor League Baseball levels since 2013. In 2024, Durham was honored as Triple-A Organization of the Year and received a Golden Bobblehead Award for Most Unique Partner Activation.

Session #2: Block B

10:00 AM-10:45 AM

“Crisis Management: What Happens When Things Go Wrong?”

  • Paige Kopczyk

    Executive Director at First Tee Eastern Michigan

    Paige is the Executive Director of First Tee Eastern Michigan, beginning her role in June 2024. She earned both her bachelor’s and master’s degrees from Central Michigan University and previously served as a Graduate Assistant for the Sarah R. Opperman Leadership Institute. In 2023, she completed a PGA WORKS Fellowship, where her work with PGA HOPE strengthened her passion for making a difference through the game of golf.

  • Panelist to be announced soon...

  • Panelist to be announced soon...

Session #2: Block C

10:00 AM-10:45 AM

"The Future of Sports is Female"

  • Gillian Lee

    Video Producer/Editor - Big Ten Network

    A graduate of Central Michigan University, Gillian Lee is a multimedia video producer and sport management professional currently working with the Big Ten Network. During her time at CMU, she served as Head of Creative Video as a student, leading content creation and helping shape the visual storytelling efforts of the program.

  • Ashley Jetzer

    Director of Operations - Central Michigan University

    Ashley Jetzer is in her sixth year with the Central Michigan Chippewas football program and currently serves as Assistant Director of Football Operations under head coach Matt Drinkall. She previously worked as the program’s football administrative assistant and spent four years as an assistant video coordinator, contributing to video production and graphic design.

  • Panelist to be announced soon...

Session #3

11:00 AM-11:45 AM

  • "Developing Tomorrow's Leaders"

    Speaker to be announced soon…

  • "Data-Driven Decision-Making"

    Speaker to be announced soon…

  • "What Sports Agents Really Do Beyond Contracts"

    Speaker to be announced soon…

Session #4: Block A

12:30 PM - 1:15 PM

“Coaching in Today’s Climate”

  • Panelist to be announced soon...

  • Panelist to be announced soon...

  • Panelist to be announced soon...

Session #4: Block B

12:30 PM-1:15 PM

“The Changing Landscape of Sports Media”

  • Craig Custance

    Head of Creative Development - The Athletic

    Craig Custance is the Head of Creative Development at The Athletic. He previously served as an Editorial Director, overseeing the NHL, MLB, and college football coverage. Before that, he was a Senior NHL Writer at ESPN.

    He is the author of The Franchise: The Business of Building Winning Teams (2024) and Behind the Bench: Inside the Minds of Hockey's Greatest Coaches (2017).

  • Panelist to be announced soon...

  • Panelist to be announced soon...

Session #4: Block C

12:30 PM-1:15 PM

“Storytelling as a Sales Tool”

  • "Storytelling as a Sales Tool"

    Dominic Teoli

    Manager of Inside Sales at Illitch Sports

    Dominic is the Manager of Inside Sales at Ilitch Sports + Entertainment, previously serving in Premium Sales and New Business roles. A former leader at Towson University, he began his career in ticket sales and athletic operations, building a strong foundation in sports business and team leadership.

  • "Storytelling as a Sales Tool"

    Reggie Woods

    Senior Manager and Partnership Sales at NASCAR

    Reggie Woods is a sales and partnership leader at NASCAR, known for building strategic relationships and driving global business growth. Recognized as one of Central Michigan University’s “10 Within 10,” he is passionate about mentoring future sport management professionals while blending strong performance with purpose-driven leadership.

  • Panelist to be announced soon...