Welcome to the CMU Sport Management Association Conference
Our Mission
“The Mission of Central Michigan University’s Sport Management Association Conference is to empower students and professionals through engaging learning experiences and networking opportunities. Organized by CMU students for fellow students in the sport management program at CMU and surrounding schools, the conference provides a platform for attendees to connect with industry leaders, exchange knowledge, and develop essential career skills. We are committed to fostering an inclusive environment of honesty, integrity, and respect, where participants can gain valuable industry insights and forge lasting professional relationships. Together, we aim to inspire the future leaders of the sport management industry and set them up for success..”
The Sport Management Association (SMA) at Central Michigan University is a student-led organization that focuses on helping students develop professionally and personally in sports management.
Friday, April 10th
1:00 pm - 2:15 pm: Registration
2:30 pm - 4:00 pm: High School Athletic Director Summit
4:15 pm - 5:15 pm: Keynote Speaker
Saturday, April 11th
8:00 am - 8:45 am: Registration
8:45 am - 9:00 am: Welcome
9:00 am - 9:50 am - Speaker Rooms:
“How Teams Cultivate a Strong Gameday Environment”
“Life After NIL: Turning Short-Term Deals Into Long-Term Careers”
“Consistency: Why the Best Organizations Look and Feel The Same Everywhere”
10:00 am - 10:50 am - Panel Rooms:
“Developing Organizational Culture In An Ever-Changing Sports Environment”
“Crisis Management: What Happens When Things Go Wrong”
“The Future Of Sports Is Female”
11:00 am - 11:50 am - Speaker Rooms:
“Developing Tomorrow’s Leaders”
“Data-Driven Decision Making”
“What Sports Agents Really Do Beyond Contracts”
12:30 pm - 1:20 pm - Panel Rooms:
“Coaching In Today’s Climate”
“The Changing Landscape Of Sports Media”
“Storytelling As A Sales Tool”
1:30 pm - 2:45 pm - Incubator Groups: As Assigned
3:00 pm - 5:00 pm: Networking and Job Fair
5:30 pm - 7:00 pm: CMU Alumni Dinner and Networking Session
The Sports Management Association Conference (SMAC), organized by CMU students for CMU students, is an exciting opportunity to network, learn, and engage with industry professionals. This event will be held at the Health Professions Building, conveniently located right off Mission St. The address for the venue is 1200 S Franklin St, Mount Pleasant, MI.
